Innovative Student Marketing Project
Main contact
Timeline
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January 8, 2025Experience start
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January 10, 2025Company background and challenge introduction
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January 17, 2025Team formation
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February 28, 2025Draft marketing report
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April 2, 2025Final presentation
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April 5, 2025Final marketing report
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April 5, 2025Experience end
Timeline
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January 8, 2025Experience start
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January 10, 2025Company background and challenge introduction
1 page reflection of the Company background and challenge introduction
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January 17, 2025Team formation
Form a team of 4 to work on the project
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February 28, 2025Draft marketing report
Draft marketing report due, see detailed instruction in file named "All in one assignment details"
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April 2, 2025Final presentation
Final presentation to industry partners, see detailed instruction in file named "All in one assignment details"
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April 5, 2025Final marketing report
Final marketing report due, see detailed instruction in file named "All in one assignment details"
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April 5, 2025Experience end
Experience scope
Categories
Digital marketing Social media marketing Communications Market research Competitive analysisSkills
planning sustainable business marketing project management promotional strategies research communication brandingMarket Research Skills: Ability to analyze data and trends to inform marketing strategies.
Digital Marketing Knowledge: Understanding social media, SEO, email marketing, and online analytics.
Brand Management: Developing and maintaining a brand's identity and reputation.
Presentation Skills: Communicating ideas and strategies confidently to stakeholders.
Learners
Final report
Presentation/Poster presentation
Project timeline
-
January 8, 2025Experience start
-
January 10, 2025Company background and challenge introduction
-
January 17, 2025Team formation
-
February 28, 2025Draft marketing report
-
April 2, 2025Final presentation
-
April 5, 2025Final marketing report
-
April 5, 2025Experience end
Timeline
-
January 8, 2025Experience start
-
January 10, 2025Company background and challenge introduction
1 page reflection of the Company background and challenge introduction
-
January 17, 2025Team formation
Form a team of 4 to work on the project
-
February 28, 2025Draft marketing report
Draft marketing report due, see detailed instruction in file named "All in one assignment details"
-
April 2, 2025Final presentation
Final presentation to industry partners, see detailed instruction in file named "All in one assignment details"
-
April 5, 2025Final marketing report
Final marketing report due, see detailed instruction in file named "All in one assignment details"
-
April 5, 2025Experience end
Project examples
Market Research Project: Student research on consumer preferences in a specific market, then analyze and present findings.
Brand Redesign Challenge: Choose an existing brand and create a new branding strategy, including logo design, messaging, and positioning.
Social Media Campaign: Develop and execute a short-term social media marketing campaign for a local business, tracking engagement and results.
Content Creation Project: Write a series of blog posts or articles for a specific audience, focusing on SEO and engagement techniques.
Influencer Partnership Plan: Develop a proposal for collaborating with influencers to promote a brand, including target demographics and engagement strategies.
Community Engagement Initiative: Create a marketing plan for a community event, focusing on promoting local businesses and increasing community involvement.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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Q1 - Checkbox
Main contact
Timeline
-
January 8, 2025Experience start
-
January 10, 2025Company background and challenge introduction
-
January 17, 2025Team formation
-
February 28, 2025Draft marketing report
-
April 2, 2025Final presentation
-
April 5, 2025Final marketing report
-
April 5, 2025Experience end
Timeline
-
January 8, 2025Experience start
-
January 10, 2025Company background and challenge introduction
1 page reflection of the Company background and challenge introduction
-
January 17, 2025Team formation
Form a team of 4 to work on the project
-
February 28, 2025Draft marketing report
Draft marketing report due, see detailed instruction in file named "All in one assignment details"
-
April 2, 2025Final presentation
Final presentation to industry partners, see detailed instruction in file named "All in one assignment details"
-
April 5, 2025Final marketing report
Final marketing report due, see detailed instruction in file named "All in one assignment details"
-
April 5, 2025Experience end