Fall 2025 - New product launch strategy - Marketing
Main contact
Timeline
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September 15, 2025Experience start
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December 6, 2025Experience end
Experience scope
Categories
Customer segmentation Market research Market expansion Product or service launch Product managementSkills
product management concept testing commercialization management new product development research brandingCollaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.
Learners
1. A comprehensive report that includes:
2. Identification and analysis of one or more proposed market demographics.
3. Researched strategies, best practices and insights to target proposed market demographic.
4. Identified barriers/challenges with proposed solutions and strategies to minimize risk.
5. A 10-minute presentation summarizing the final report.
Project timeline
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September 15, 2025Experience start
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December 6, 2025Experience end
Project examples
The emphasis of these projects is for students to experience how new product marketing concepts are applied within workplace settings and/or addressing industry challenges. There could be a variety of projects that achieve this. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:
- 1. Identify and analyze potential markets for a Canadian-based clothing manufacturer.
- 2. Developing a high level marketing strategy for upcycled materials for a green energy company.
- 3. Market analysis and strategy for a locally owned jewelry business.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
September 15, 2025Experience start
-
December 6, 2025Experience end