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Marketing Intern, Venues

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Explore Edmonton Corporation
Edmonton, Alberta, Canada
Afrigon
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Academic experience
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Project scope

Categories
Branding & style guides Workplace culture Communications Market research
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Position Profile

Explore Edmonton is currently recruiting a practi cumplacement role for a Marketing Intern, Venues for Edmonton Convention Centre and Edmonton EXPO Centre. Working as a member of the Global Marketing Team, the Marketing Intern, Venues will support the implementation and execution of the marketing strategy for the Edmonton Convention Centre and Edmonton EXPO Centre.


At Explore Edmonton, we expect that everyone should be able to feel included and have an equitable stake in their interactions with others. The EDI Council has strong representation from across the whole organization. Their priority is to improve employee, guest/visitor and stakeholder satisfaction. Our core values of Public Stewardship, Selfless Approach, Lead the Way, Make an Impact and Caring for One Another unite us and help define our culture.


The Edmonton Convention Centre and Edmonton EXPO Centre uphold a strong culture of sustainability that supports the City of Edmonton’s greenhouse gas reductions goals and creates a healthier venue for its staff, guests, clients and environment. Both venues have released Greenhouse Gas Reduction Plans that commit to emissions reductions goals of 15% by 2025 and 30% by 2035. The centers are Green Key Certified and have achieved Climate Smart Certification. Not to mention, the Edmonton Convention Centre is one of only five Canadian venues to be certified to ASTM standards.


The Marketing Intern supports the execution of venue related projects for the Edmonton Convention Centre and Edmonton EXPO Centre, and monitors the B2B marketing, event campaign, content marketing and digital marketing strategies of these two portfolios. Working in close collaboration with the Marketing Accounts Manager, Venues and the entire Explore Edmonton Global Marketing team, the Marketing Intern supports the marketing activities undertaken at Explore Edmonton’s venues with the goals of supporting revenue and sales conversions, driving value for shareholders, increasing positive brand recognition, and engagement with the Edmonton Convention Centre and Edmonton EXPO Centre brand platforms.


The Marketing Intern supports the execution of venue related projects for the Edmonton Convention Centre and Edmonton EXPO Centre, and monitors the B2B marketing, event campaign, content marketing and digital marketing strategies of these two portfolios. Working in close collaboration with the Marketing Accounts Manager, Venues and the entire Explore Edmonton Global Marketing team, the Marketing Intern supports the marketing activities undertaken at Explore Edmonton’s venues with the goals of supporting revenue and sales conversions, driving value for shareholders, increasing positive brand recognition, and engagement with the Edmonton Convention Centre and Edmonton EXPO Centre brand platforms.



Deliverables

Key Accountabilities

• Assists in fielding marketing requests from the venues teams and assigning to contractors/Global Marketing team members through Asana.

• Supports ongoing marketing activities for clients, tenants and event producers and promoters with the goal of adding value.

• Supports brand development and compliance for the Edmonton Convention Centre and Edmonton EXPO Centre.

• Supports the maintenance of venue digital marketing properties which may include website, e-mail marketing and social media.

• Collaborates with Global Marketing brand team to produce branded collateral including sales collateral, menus, signage, advertising etc.

• Supports the execution of digital B2B sales campaigns and B2C event promotion campaigns with the goals of increasing event booking conversions, ticket sales and in-venue spending.

• Supports the development of quality content and story-telling collateral wit the goal of increasing positive brand recognition of the Edmonton Convention Centre and Edmonton EXPO Centre.

• Collaborates with clients, tenants and event producers to develop marketing campaigns that increase ticket sales and in-venue spending.


Location: Edmonton EXPO Centre, Edmonton Convention Centre & World Trade Centre

Hybrid remote/in-person

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://exploreedmonton.com/
Edmonton, Alberta, Canada
1000+ employees
Agriculture, Entertainment, Marketing & advertising, Travel & tourism

Connection. With it we thrive. Without it, we cannot grow. At Explore Edmonton, we’re all about connection. Our team has created a unique identity for Edmonton and developed a strong reputation in the eyes of people around the world who are looking for opportunity here. Through the relationships we create with our partners and stakeholders, we showcase our city’s capabilities, strengthen our global connections, and create diverse opportunities for investment in local industries. And we have a lot of fun doing it!

Explore Edmonton energizes the lives of all Edmontonians. By bringing in major events, we generate tourism dollars that support local businesses, help businesses attract talent by increasing the vibrancy of the city, and create a more compelling argument for improving city infrastructure, which benefits everyone. Our signature events—K-Days, FarmFair International, and the Edmonton Pro Rodeo—bring the community together and are enjoyed by people of all ages, year after year.

We connect people who want to hold events to our award-winning venues. Our Edmonton Convention Centre is recognized as one of the five best venues in North America and the Edmonton EXPO Centre is the largest venue of its kind in western Canada. The size and versatility of our venues allows for world-class events, unlimited opportunity, and more profitability for our partners.