Carla Ward Digital Rebrand Initiative
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Project scope
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Branding & style guides Communications Community engagement Digital marketing Social media marketingSkills
digital content rebranding digital content management social media content spotify editing brand identityThe Carla Ward Digital Rebrand Initiative aims to enhance and unify Carla Ward's online presence following her recent rebranding. The project focuses on managing and optimizing digital content across various platforms to ensure a consistent and professional brand identity. Students will engage in podcast editing and publishing, ensuring episodes are polished and aligned with the new brand. They will also transfer and optimize show notes using Spotify Creator, enhancing discoverability and engagement. Additionally, students will create and post branded social media content to maintain a cohesive visual and thematic presence. Finally, they will actively engage with members in the ECE Latte Lounge Facebook group, fostering community interaction and support. This project provides students with practical experience in digital content management and brand consistency.
- Edited and published podcast episodes that reflect the new brand identity.
- Optimized show notes on Spotify Creator for improved engagement.
- A series of branded social media posts that align with the rebrand.
- Active engagement and interaction within the ECE Latte Lounge Facebook group.
- A final report summarizing the strategies implemented and their impact on Carla Ward's online presence.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Early Learning Foundations is dedicated to empowering Early Childhood Educators (ECEs) through high-quality professional development, consulting, and resources. Founded by Carla Ward, a passionate advocate for early learning, our mission is to support, inspire, and elevate the profession of Early Childhood Education.
We offer workshops, training programs, and consulting services designed to help educators enhance their practice, build stronger connections with children and families, and create engaging, play-based learning environments.
Our approach is rooted in curiosity, wonder, and evidence-based strategies, ensuring that educators feel confident, valued, and equipped to make a meaningful impact in the lives of young children. Through initiatives like The Everything ECE Podcast, The ECE Latte Lounge, and The Everything ECE Summit, we continue to create spaces for professional growth, collaboration, and innovation in Early Childhood Education.
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