McGill University
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Digital Media and Marketing

MKTG 3225
Closed
Main contact
Appalachian State University
Appalachian State University
Boone, North Carolina, United States
Lubna Nafees
Associate Professor, Marketing
(1)
1
Timeline
  • January 27, 2020
    Experience start
  • February 4, 2020
    Project Scope Meeting
  • April 16, 2020
    Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
digital marketing competitive analysis marketing strategy market research consulting
Learner goals and capabilities

A group of student consultants will develop a digital marketing plan unique to your organization.

Learners

Learners
Undergraduate
Any level
30 learners
Project
100 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverables for this project include:

  • A 3-page executive summary and accompanying documents on the research and analytical work that has been performed
  • A 7-minute presentation on their findings with a 10-15 minute Q&A period

As an industry partner, you can expect details on the solution and recommendations the team developed. This could be a digital marketing plan, a new strategic positioning, a communication strategy and so on, depending on the initial assignment the company handed to the students.

Project timeline
  • January 27, 2020
    Experience start
  • February 4, 2020
    Project Scope Meeting
  • April 16, 2020
    Experience end

Project examples

With the professor, you will co-create a digital marketing challenge that is unique to your organization and that a student team consisting of 4 to 5 undergrad students can complete.  The project can be related to ongoing marketing initiatives, such as:

  • A new product launch
  • A brand campaign
  • Brand repositioning for the purpose of market expansion, new target markets, etc.

Students will do industry research on your competitors and potential customers, as well as your strengths, competencies, and weaknesses. It is imperative that you provide access to as much data as you can. Based on the research, the team will develop a solution and recommendations for you. 

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox