This course is designed to provide an experiential opportunity for the students to apply their Business Analytics skills in solving a real business problem. In this course, students will work on a collaborative group or individual project that addresses, ideally, a live business problem using the analytical techniques learned in the other courses comprising this major. Students will clearly articulate the business problem and the goals of their chosen analytical approach. They will have access to realistically big data and an opportunity to appreciate, through an application, the possibilities and limitations of these analytical techniques. Students will be placed in companies and expected to understand and communicate the business implications of their analysis to interested stakeholders.

A group of student consultants will develop a digital marketing plan unique to your organization.

Student-consultants will develop an integrated marketing campaign to help your organization achieve it's marketing goals.