McGill University
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Digital Marketing and Content Creation

Open Opened on August 27, 2025
Main contact
RennelCo
RennelCo
Toronto, Ontario, Canada
Kamika Sylvester
Kamika Sylvester
She / Her
Employer
(23)
6
Portals
(1)
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Project
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
digital content delivery digital content editing video marketing marketing strategies target market search engine optimization social media
Details

Code Melanin is Canada’s first wellness and career community for Black healthcare professionals. We aim to grow our visibility through engaging digital content and event materials.

Students will:

  • Learn our brand and target audience.
  • Create short-form video and graphic content for Instagram, TikTok, and LinkedIn.
  • Design marketing materials such as event posters and one-pagers
  • Schedule and track content performance across platforms


Bonus: Recommend strategies to repurpose content and boost community engagement.

Deliverables

By the end of the project, students should demonstrate:

  • Understanding of Code Melanin’s brand, mission, and target audience.
  • Creation and posting of 3–4 pieces of short-form content per week across Instagram, TikTok, and LinkedIn.
  • Design of print materials (event posters, flyers, one-pagers) as needed.
  • Use of Later to schedule posts and track performance metrics.


Final deliverables include:

  • A portfolio of social media posts (video + graphics).
  • At least 2–3 print-ready event or partner assets.
  • A short report summarizing content performance and recommendations for engagement growth.


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
https://www.rennel.co
Toronto, Ontario, Canada
2 - 10 employees
Education, Hospital, health, wellness & medical, Human resources & recruitment, Non-profit, philanthropic & civil society, Technology
Representation
BIPOC-Owned Community-Focused Minority-Owned Neurodivergent-Owned Women-Owned

At RennelCo, our mission is to drive change through advocacy, mentorship, and education. Our clients are organizations, patients, nurses, and individuals who are seeking to transform their lives, careers, and community.

Code Melanin is our new tech venture seeking to increase retention of Black healthcare professionals through wellness.