Pitch National and International Media Outlets for Brazily Fitness

The main goal for this project is to increase visibility for Brazily Fitness and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Researching and identifying potential media outlets to target. - Crafting compelling pitches to send to the media outlets. - Creating content for media outlets, such as press releases, blog posts, and other materials. - Tracking and monitoring the success of the pitches.

LinkedIn Content Calendar Development for LIVD

LIVD seeks to enhance its brand presence and engage with HR leaders of small to medium-sized companies through a strategic LinkedIn content calendar. The project aims to develop a 3-month content plan that includes 20-30 posts designed to increase brand awareness and foster connections with HR professionals interested in cultivating exceptional work cultures. Learners will apply their knowledge of digital marketing and social media strategies to craft compelling copy, select relevant hashtags, and design engaging images. This project provides an opportunity for students to translate classroom theories into practical skills, focusing on content creation and audience engagement. The ultimate goal is to create a cohesive and effective content calendar that aligns with LIVD's brand values and objectives.